(as of Jul 10,2020 20:34:37 UTC – Details)
The Lacoste legend was born in 1933, when René Lacoste revolutionized menswear and classic woven fabric, replacing long-sleeved shirts and starch in the field with what has now become the classic Lacoste polo shirt. More than 75 years after its foundation, Lacoste has grown into a lifestyle brand that combines elegance and comfort. The art of living of Lacoste is reflected today in a large collection of clothing for women, men and children, shoes, fragrances, leather goods, glasses, watches, belts, home textiles and fashion jewelry. Lacoste finds its success on the essential values of authenticity, performance and elegance. The crocodile today embodies the elegance of the champion, rené Lacoste, as well as his wife simone Lacoste and their daughter Catherine Lacoste, both also champions, in everyday life, as well as on the tennis court and golf courses. The origin of the crocodile is the true story of The Crocodile starts in 1923 after a bet that René Lacoste had with the captain of the French Davis Cup team, Allan H. Muhr, who promised him an alligator suitcase if he important game for the team won. This episode was reported in an article in the Boston Evening Transcript, where his crocodile nickname first came to life. The American public became fond of this nickname, which emphasized tenacity on the tennis court and never gave up its prey. His friend Robert George drew him a crocodile embroidered on the blazer he was wearing on the field. The legend was born.